COMMERCIALS/WEB

Our diverse pallet of commercials and web spots combine unique vision with innovative design to portray brands in the light they deserve. All work below is directed by Ben Fraternale in collaboration with various agencies or clients directly.

 
 

BETABRAND SPACE JACKET (COMMERCIAL)

One small step for man, one giant leap for jackets. The Betabrand Space Jacket is an ode to the wonder of space travel, adorned with features harkening to the suits astronauts have trusted for over half a century. I attempted to encapsulate this aesthetic in the clean visuals and retrofuturistic graphic style.

  • Client: Betabrand
  • Agency: FAI Design Group
  • Directed, edited, and graphics by Ben Fraternale

LANDSCAPIA (WEB SHORT)

The odds are, someone close to you has been affected by Vertical Video Syndrome. Luckily, now there's a cure. I sought to emulate the cheesy pharmaceutical commercial stereotypes with this parody, which I wrote and directed. It's all about the details, just as Horace Zontal.

  • Client: TimeLine Video
  • Directed, written, and edited by Ben Fraternale

Sportscrate (:60 DRTV Broadcast Commercial)

This broadcast spot was part of a series highlighting Sportscrate's debut as the exclusive subscription box service for sports fans. This Yankees-themed spot was followed by one for the St. Louis Cardinals and Texas Rangers.

  • Client: Sportscrate
  • Agency: L&W
  • Directed and edited by Ben Fraternale
 

EDITOR MANNEQUIN CHALLENGE (WEB SERIES EPISODE)

Editor Man is the story of a bumbling everyman who mysteriously attains the ability to edit his own life. I have directed, written, and starred in 10 episodes which were produced by the New York-based company TimeLine Video. This is the most recent installment.

  • Client: TimeLine Video
  • Directed and written by Ben Fraternale

CAPE COD BEER: VACATION IN EVERY PINT (BRAND PROFILE)

Amongst the rustic villages, sprawling beaches, and idyllic summer landscape of Cape Cod sits a brewery known to locals and tourists alike. In producing this profile on Cape Cod Beer, I knew visually placing the brewery within its local community was of vital importance to telling their full story. What resulted is a piece both scenic and contextually true to the philosophy of the client.

  • Client: Cape Cod Beer
  • Agency: Direct to client
  • Directed and edited by Ben Fraternale
 

Oliso: The Smart Iron Family (Web Spot)

In creating the most innovative iron on the market, Oliso also formed a colorful pallet of products, but this color story does more than flash their beautiful tools. The individual colors also indicate three individual product lines, each briefly called out in this technicolor web spot.

  • Client: Oliso
  • Agency: FAI Design Group
  • Directed and edited by Ben Fraternale

CROSLEY: TURN THE TABLES (PRODUCT SPOTLIGHT)

A product featurette spotlighting a beautiful record player was flush with possibilities. I decided to avoid the current hipster-aesthetic in favor of a different retro style, taking a neo-noir angle with the mysterious introduction. This, paired with the Saul Bass-inspired graphics which highlight the player's features makes for a unique product video that still preserves the nostalgic focus of the client. 

  • Client: Crosley
  • Agency: FAI Design Group
  • Directed, written, and edited by Ben Fraternale
 

BED BATH & BEYOND: MARKET 71 (SIGNAGE VIDEO)

Part of Bed Bath & Beyond's new store initiative was bringing the signage to life. Using stop-motion, this short loopable video was designed to briefly grab customer's attention while contextualizing the product offerings of their artisinal food section, Market 71.

  • Client: Bed Bath & Beyond
  • Agency: FAI Design Group
  • Directed and written by Ben Fraternale

Chemex Classic Series Coffeemaker (Commercial)

For Chemex, the story was simple: elegance in design meets quality of product. The commercial, which skewers the supposed metallic taste of Keurig, positions Chemex coffee as the bastion of superior flavor. It's 5 stars all the way. 

  • Client: Chemex
  • Agency: FAI Design Group
  • Directed and written by Ben Fraternale
 
 

Arena Football League: 30 Years Running (COMMERCIAL)

To commemorate the historic 30th season of the Arena Football League, we sought to craft a piece with enough energy to match the high-octane style of the sport. The game footage used in the commercial was filmed over the span of two years in Philadelphia, Cleveland, Trenton, Washington D.C., and Baltimore.

  • Client: Arena Football League
  • Agency: Fraternale Films/FAI Design Group
  • Directed and edited by Ben Fraternale

URBAN OUTFITTERS EVERY DAY ROUND SUNGLASSES (COMMERCIAL)

With a sci-fi environment, Urban Outfitters' keystone sunglasses are transported into a neon world. The kinetic style, emulating and expanding on Instagram's Boomerang concept, appeals to the millennial market of the brand.

  • Client: Urban Outfitters
  • Agency: Fraternale Films
  • Directed and edited by Ben Fraternale

 

TALAY: PARENT'S HOUSE (BEHIND THE SCENES FEATURETTE)

When approached by the pop-punk musician Talay to document the making of her premiere music video, we wanted to do more than just present behind the scenes footage. Interwoven with an interview with Talay and the director of the video, the resulting video tells a full story.

  • Client: Talay
  • Agency: Fraternale Films
  • Directed and edited by Ben Fraternale

 

 

BED BATH & BEYOND: Hyannis (INTERNAL BRAND VIDEO)

Bed Bath & Beyond approached us with the task of highlighting their new flagship store design on an expedited timetable. The challenge was highlighting most sections of the store while maintaining a logical flow to simulate a shopper making a linear trip around the space.

  • Client: Bed Bath & Beyond
  • Agency: FAI Design Group
  • Directed by Ben Fraternale

FUJI: INSTAX (SOCIAL MEDIA LOOP)

For Fuji, a seamless video of their popular Instax Mini was necessary to loop on Instagram and Facebook. This concept takes the loop literally, creating an infinite temporal edit which keeps this camera snapping forever.

  • Client: FujiFilm
  • Agency: FAI Design Group
  • Directed by Ben Fraternale