COMMERCIALS/WEB

Our diverse pallet of commercials and web spots combine unique vision with innovative design to portray brands in the light they deserve. All work below is directed by Ben Fraternale in collaboration with various agencies or clients directly.

 
 

BETABRAND SPACE JACKET (COMMERCIAL)

One small step for man, one giant leap for jackets. The Betabrand Space Jacket is an ode to the wonder of space travel, adorned with features harkening to the suits astronauts have trusted for over half a century. I attempted to encapsulate this aesthetic in the clean visuals and retrofuturistic graphic style.

  • Client: Betabrand
  • Agency: FAI Design Group
  • Directed, edited, and graphics by Ben Fraternale

LANDSCAPIA (WEB SHORT)

The odds are, someone close to you has been affected by Vertical Video Syndrome. Luckily, now there's a cure. I sought to emulate the cheesy pharmaceutical commercial stereotypes with this parody, which I wrote and directed. It's all about the details, just as Horace Zontal.

  • Client: TimeLine Video
  • Directed, written, and edited by Ben Fraternale

EDITOR MANNEQUIN CHALLENGE (WEB SERIES EPISODE)

Editor Man is the story of a bumbling everyman who mysteriously attains the ability to edit his own life. I have directed, written, and starred in 10 episodes which were produced by the New York-based company TimeLine Video. This is the most recent installment.

  • Client: TimeLine Video
  • Directed and written by Ben Fraternale
 
 

CROSLEY: TURN THE TABLES (PRODUCT SPOTLIGHT)

A product featurette spotlighting a beautiful record player was flush with possibilities. I decided to avoid the current hipster-aesthetic in favor of a different retro style, taking a neo-noir angle with the mysterious introduction. This, paired with the Saul Bass-inspired graphics which highlight the player's features makes for a unique product video that still preserves the nostalgic focus of the client. 

  • Client: Crosley
  • Agency: FAI Design Group
  • Directed, written, and edited by Ben Fraternale

BED BATH & BEYOND: HYANNIS (INTERNAL BRAND VIDEO)

Bed Bath & Beyond approached us with the task of highlighting their new flagship store design on an expedited timetable. The challenge was highlighting most sections of the store while maintaining a logical flow to simulate a shopper making a linear trip around the space.

  • Client: Chemex
  • Agency: FAI Design Group
  • Directed and written by Ben Fraternale

Chemex Classic Series Coffeemaker (Commercial)

For Chemex, the story was simple: elegance in design meets quality of product. The commercial, which skewers the supposed metallic taste of Keurig, positions Chemex coffee as the bastion of superior flavor. It's 5 stars all the way. 

  • Client: Chemex
  • Agency: FAI Design Group
  • Directed and written by Ben Fraternale
 
 

Arena Football League: 30 Years Running (COMMERCIAL)

To commemorate the historic 30th season of the Arena Football League, we sought to craft a piece with enough energy to match the high-octane style of the sport. The game footage used in the commercial was filmed over the span of two years in Philadelphia, Cleveland, Trenton, Washington D.C., and Baltimore.

  • Client: Arena Football League
  • Agency: Fraternale Films/FAI Design Group
  • Directed and edited by Ben Fraternale

URBAN OUTFITTERS EVERY DAY ROUND SUNGLASSES (COMMERCIAL)

With a sci-fi environment, Urban Outfitters' keystone sunglasses are transported into a neon world. The kinetic style, emulating and expanding on Instagram's Boomerang concept, appeals to the millennial market of the brand.

  • Client: Urban Outfitters
  • Agency: Fraternale Films
  • Directed and edited by Ben Fraternale

 

TALAY: PARENT'S HOUSE (BEHIND THE SCENES FEATURETTE)

When approached by the pop-punk musician Talay to document the making of her premiere music video, we wanted to do more than just present behind the scenes footage. Interwoven with an interview with Talay and the director of the video, the resulting video tells a full story.

  • Client: Talay
  • Agency: Fraternale Films
  • Directed and edited by Ben Fraternale